Independent UX analyses of products people use every day: how they work, why they work, and what they cost their users
Approach
Each study takes one platform and looks at it the way a client engagement would: heuristic evaluation, cognitive walkthroughs, a behavioural-design audit and the company’s own public numbers, ending in ranked findings and recommendations.
None of these are commissioned. All ratings are my own judgement, and the data behind each chart is one click away.
Booking.com: The persuasion layer
A measured audit of 1,506 listings across 10 cities and 5 sessions: commission badges, scarcity checked against real inventory, discounts, tax-exclusive prices, and two different “top picks” rankings for the same search. 14 figures, 7 findings, 6 recommendations.
Duolingo: The architecture of a habit
How the world’s largest learning app engineers return visits, and where its engagement design and learning outcomes pull in different directions. 10 figures, 8 findings, 6 recommendations.