Peakeaze

Peakeaze, now called EazyCapture, is an all-in-one accounting and tax platform for UK accountants and business owners who dont want to use 5 different tools just to stay compliant.

Peakeaze lets users log and scan, create and send invoices, reconcile transactions, and generate reports from a single system. It also handles the full accounting and tax workflow from day-to-day bookkeeping to HMRC tax filings, without forcing users to understand the underlying complexity.

AI was heavily leveraged. We automated data extraction, categorisation, and reconciliation, cutting down manual work dramatically. Most importantly, the system guided users step by step through each flow, effectively holding their hand even if they had zero accounting background which was most of the business users.

I built and lead the design team acting as the sole POC between the designers, engineers and the business stakeholders.

I defined the design system, and owned the UX end-to-end. I had multiple workshops (120 minutes + 60 minutes) to understand the different types of users, including business owners, accountants, and agency owners, and their varying accountancy literacy levels.

Additionally, I collaborated closely with the engineering team and stakeholders throughout the process, ensuring that design decisions aligned with technical constraints, timelines, and business objectives.

I helped structure how the product was built, how decisions were made, and how the team shipped.